Excellence Enabled 2025 — pre-recorded launch of Showpad Assist

Excellence Enabled 2025 was Showpad’s yearly launch event — pitched around Showpad Assist, their new always-on AI assistant for sellers. We took on the full production: pre-recording every session, designing the visual system, animating the product narrative, and shipping a full set of cutdowns for pre- and post-event use.

What Showpad asked for

A broadcast-grade launch built entirely from pre-recorded sessions. No live event, no in-room audience — every keynote, customer panel, and product reveal had to feel like primetime, captured on a controlled set and edited to land with the same energy as a stage talk. The visual system also had to extend beyond the videos, so we built it once and it lived on the event microsite too.

What we made

Four broadcast pieces (intro animation, CEO and VP keynotes, customer panel) stitched into a 60-minute composite plus standalone cuts. Two animated product films — a 45-second hype piece dropped inside the CEO keynote, and a 2-minute explainer that anchored the VP of Product session. A pre-event ad package: three 30–60s square videos featuring the CEO, VP of Product, and VP of Marketing. And after the event, three customer interview films at 7 minutes each.

How it ran

Five months end-to-end. Brief landed in September 2024, filming started in November, everything for the event itself shipped by January 22nd, customer interviews followed in February. Crew of 8 across animation, live action, and graphic design — the largest production we’d run. The brief shifted multiple times mid-flight; we held the line on quality without slipping the event date.

Testimonial pending — Showpad is sending one over.